(PRWEB UK) 27 July 2012
Most families massively underestimate the amount of food they throw away each week, according to http://www.g uardian.co.uk/environment/2012/may/16/uk-families-waste-discarded-food [new research __title__ ].
Despite the economic downturn they admit to buying more than they need, often tempted by supermarkets' "Buy One Get One Free" and similar offers. The survey of 2,116 adults, carried out by frozen food giant Birds Eye, found that the average household spends ?68 a week on food but that 91% of households with children admit to throwing some of that away.
Vegetables topped the list of the most commonly wasted food group, followed by bread and fruit, and 40% of those polled admitted they felt guilty for wasting food. The main reason cited for wasting food was buying too much (37%), with 22% doing so because of supermarket offers and mutibuy deals.
The research confirms the fact that a large proportion of Britons (almost 70%) have changed their eating habits as a result of the economic downturn ? 47% of families are eating out less, 24% have changed what they eat at mealtimes, for example by buying cheaper food, and 26% try to all eat the same food at mealtimes to keep costs down.
The findings come as a new report, "Waste not, want not" by the Fabian Society, which looks at consumer attitudes to food waste, is launched in parliament on Wednesday. It says that in order to address the problem of food waste, "it is essential we find fresh ways of communicating about it" and concludes that "while individuals observe wasteful behaviour in others, they rarely reflect on their own lifestyles as contributing to the problem".
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